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About Us

A Little About Us...

About UsThe Diabetes Consulting Group, founded by Dara Mayers, is a marketing consultancy specializing in diabetes mellitus. We are communications strategists with a laser focus on the diabetes community. We are experts in health and wellness, and far, far beyond. We know what diabetics want when it comes to food, exercise, education and inspiration. What they need from medication, doctors and nurses...
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About Dara Mayers

About Dara Mayers

About The FounderDara graduated Magna Cum Laude from Harvard with a degree in English and American literature. For the past 6 years, Dara has served as a consumer insights expert for diabetes (and other) brands in both DTC and DTP capacities. Dara has wide and deep experience in uncovering the answer to the eternal question marketers face: why?...
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Who We Work With

A Little About Who We Work With

Alt text to go hereThe Diabetes Consulting Group works with a wide range of clients to uncover insights into this fascinating and growing consumer marketplace, working closely with c-suite executives, agencies and brand teams to develop insight driven product development, marketing and media plans for companies seeking to understand and communicate with this dynamic and growing consumer group...
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What We Do

What We Do

Alt text to go here • Workshop development and facilitation
• Qualitative research design and execution : type 1, type 2 and LADA, and pre-diabetics (adults and children), parents of CWD
• Professional/physician/expert/executive focus groups and depth interviews
• Semiotic and historical category analyses
• Trend reports
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Our Team

Our Team

Alt text to go here Our team is made up of communications strategists who have our fingers on the pulse of the community. We know how to communicate with people with diabetes and the healthcare professionals who treat them, and deliver deep and actionable insights to help you build your business by serving this diverse and dynamic community.Read more

Advisory Board

Advisory Board

Alt text to go here Our advisory board is made up of healthcare and communications professionals with deep roots in the diabetes community. We bring their insights and experiences to your business and communications questions.Read more

Type 1 Practice

aboutThe Diabetes Consulting Group is deeply familiar with the intimate particularities of the insulin dependent lifestyle. We know what it’s like to live with type 1 for one year—or fifty. We understand the promise and challenge of each kind of insulin and each brand of pump... Learn more

Type 2 Practice

aboutThe Diabetes Consulting Group understands that type 2 diabetes is a condition that requires far more than adherence to medication. We know that when a person is diagnosed with type 2 they need more than a pill and a diet. They need support and education to make—and maintain—major emotional and behavioral changes...Learn more

Publications and Samples

aboutPublications, POVs and work samples can be accessed here...Learn more

INSIGHTS. WORKSHOPS. POVs. TRENDS. PRIMARY AND SECONDARY RESEARCH DEVELOPMENT AND EXECUTION. HEALTH AND WELLNESS. EXPERTISE. PREVENTION. TYPE 1. TYPE 2. LADA. PRE-DIABETES. CWD. PRACTICE MANAGEMENT. EXPERTISE. BEHAVIOR CHANGE. DIRECT-TO-CONSUMER. DIRECT-TO-PROFESSIONAL.CHILDREN. PARENTS. TRENDS.PHYSICIANS. PATIENTS. DOCTOR’S OFFICES. CDEs. INNOVATIONS. MANAGEMENT. CONTROL. IDIs. FACILITATION.

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“It was a pleasure to work with Dara Mayers on “Diabetics: Attitudes and Behaviors” which was published by the Mintel Market Research Group. Dara Mayers has a wide and deep understanding of diabetics attitudes, behaviors, motivations and needs. She is truly an expert on the diabetes consumer and on health care professionals who work with them.”

--Billy Hulkower, Senior Analyst, Technology, Media, Marketing, Mintel, September 11, 2011


“Dara Mayers wrote many cover stories for Diabetes Health magazine, which is distributed to 645,000 new patients annually, and they were among the most popular and insightful in the magazine's 20 year history. One of her stories, "Would You Cure A Profitable Disease?" was so wonderfully edgy and original, it created an audience far beyond our own circulation. Dara has her finger on the pulse of the diabetes community. I highly reccommend Dara for her expertise in diabetes, her professionalism and her dedication."

--Scotty King, Founder, Former Editor-in-Chief and Publisher, Diabetes Health Magazine” October 4, 2011